Online search engines should check sex determination ads, says court
Online search engines should check sex determination ads, says court [Governance, Social Justice]
Noting that online search engines Google, Yahoo and Microsoft are under an “obligation” to check pre-natal sex determination advertisements, the Supreme Court directed them to develop in-house methods to prohibit such content.
Google, Yahoo and Microsoft are under obligation to see that the ‘doctrine of auto block’ is applied within a reasonable period of time.
Google, Yahoo and Microsoft had agreed to follow law on sex determination and would not allow any advertisement or “publish any content” violative of Pre conception & Pre-natal Diagnostic Techniques (Prohibition of Sex Selection) Act.
The three companies had developed a technique called “auto block” which prohibited advertisements on sex determination.
The court’s intervention is desirable in view of decreasing sex ratio.
Centre should take more steps to see that law of the land was complied with.