Online search engines should check sex determination ads, says court [Governance, Social Justice]
- Noting that online search engines Google, Yahoo and Microsoft are under an “obligation” to check pre-natal sex determination advertisements, the Supreme Court directed them to develop in-house methods to prohibit such content.
- Google, Yahoo and Microsoft are under obligation to see that the ‘doctrine of auto block’ is applied within a reasonable period of time.
- Google, Yahoo and Microsoft had agreed to follow law on sex determination and would not allow any advertisement or “publish any content” violative of Pre conception & Pre-natal Diagnostic Techniques (Prohibition of Sex Selection) Act.
- The three companies had developed a technique called “auto block” which prohibited advertisements on sex determination.
- The court’s intervention is desirable in view of decreasing sex ratio.
- Centre should take more steps to see that law of the land was complied with.