Health Minister launches MAA programme to promote breastfeeding
Health Minister launches MAA programme to promote breastfeeding [Health]
Breastfeeding is the most natural, cost effective and significant intervention and should be promoted at all levels. This is an enormous resource that every child has access to. Breastfeeding programme will greatly help to reduce the under-five mortality of children.
MAA (Mothers Absolute Affection) is flagship programme to ensure adequate awareness is generated among masses, especially mothers, on benefits of breastfeeding.
All the national health indicators like Infant Mortality Rate (IMR), Maternal Maternity Rate (MMR), Total Fertility Rate (TFR) and under five mortality are declining faster in India than the world pace.
A Continuum of care approach has been adopted by the Health Ministry with the articulation of ‘Strategic approach to Reproductive Maternal, Newborn, Child and Adolescent health (RMNCH+A), bringing focus on all the life stages.
Breastfeeding is a child’s first inoculation against death, disease and poverty and according to the latest scientific evidence; breastfeeding is our most enduring investment in physical, cognitive and social capacity development.
Breastfeeding creates a special bond between mother and baby and the interaction between the mother and child during breastfeeding has positive impact for life, in terms of stimulation, behaviour, speech, sense of well-being, security and how the child relates to other people.
Breastfeeding is central to improving child survival. Poor breastfeeding practices contribute to about 13% of child deaths.
MAA-Mother’s Absolute Affection’’ is to create an enabling environment to ensure that mothers, husbands and families receive adequate information and support to promote breastfeeding practices.
Around 20% newborn deaths and 13% under-five deaths can be prevented by early initiation of breastfeeding.
The chief components of the MAA Programme are Community awareness generation, Strengthening inter personal communication through ASHA, Skilled support for breastfeeding at Delivery points in Public health facilities, and Monitoring and Award/recognition.