Weekly Current Affairs

Notice

Railways to go on revenue track with ads, music, films

  • The Indian Railways will put up ATMs on platforms in stations, offer music and movies in trains and ‘brand’ trains to boost advertising revenue.
  • These and other initiatives to get revenue from non-fare sources were announced by Railway Minister Suresh Prabhu.
  • The Minister unveiled the Railways’ first non-fare revenue policy, out-of-home advertising policy, train branding policy, content-on-demand and rail radio policy, besides an ATM policy.
  • ATMs are likely to be located at the end of platforms or at a prominent place in the circulating area of stations.
  • ATMs require round-the-clock security so setting up such facilities at rail platforms will reduce the security cost.
  • The Railways will soon provide entertainment services through audio and video systems bringing movies, shows and educational programmes to passengers on their personal electronic devices inside trains and on platforms.
  • Some of these services will be chargeable to passengers and Railways hope to mop up more than Rs. 6,000 crore by the end of a 10-year contract period.
  • Under the train branding policy, advertising in the form of vinyl wrapping of train exteriors (including windows of AC coaches) and inside the coaches would be allowed on contract basis for a 10-year period.
  • Along with the existing identified sites, the Railways will allow advertising along tracks, Road Over Bridges and level crossing gates.
  • In Japan, 25-30 per cent of revenue comes from non-fare sources for railways.