A dedicated TV channel to promote digital payments

A dedicated TV channel to promote digital payments

  • In an attempt to promote cashless transactions post-demonetisation, the government launched TV channel, DigiShala, to educate people on various modes of electronic payments, including e-wallets and mobile banking.
  • Television is one of the most effective and far-reaching mediums to create awareness and impart education.
  • DigiShala is a free-to-air channel and would be broadcast nationally on DD Free Dish DTH service. The potential viewership of the channel was more than 2 crore people across the country.
  • The channel, aimed at the rural and semi-urban population, would show programmes depicting step-by-step demos of making digital payments using UPI, USSD, Aadhaar, e-wallets, cards, besides various talk shows and panel discussions on products and services offered under Digital India.
  • The aim was to help citizens and small traders to switch to digital payments.
  • The launch of the TV channel is part of the government’s ‘Digi Dhan Abhiyan’, under which a new website ‘Cashless India’ has been rolled out.
  • The website will serve as a knowledge repository providing information on different types of digital payment methods, schemes to create awareness among citizens, government notifications and guidelines regarding digital payments.

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